What We Do
Our vision is to be the destination for the moments that matter to our customers.
The company’s purpose is to create a better today for all of our stakeholders, including our customers, shareholders, people and communities. This means we help people live the life they want now and plan for the life they want tomorrow.
The Customer Experience and Customer Platform functions use data, insights and forward-looking analytics to inform product innovation, and deliver experiences and solutions that meet more of the company’s customers’ needs.
Our marketplace of products, services and experiences is designed to make it easier for our customers to meet their financial needs. It brings together our strong portfolio of trading and investment solutions. Our aim is to help customers through their various life journeys – whether they are buying a home or car, growing a business or managing their finances.
We have evolved our strategy and the way we work to create greater value for our stakeholders, while building a responsible and more resilient organisation. It builds on SwiftexOptions’ heritage of being there for customers when and where they need us most.